Our Story

Sophisticated, elegantly naughty and a sensual treat, Je Joue sex toys are the ultimate in quality. With beautifully crafted designs guided by expert insight and extensive research, our collection has been created to empower people to explore a new world of intimate - and infinite - possibilities.

In Business for 15 Years

Since 2005, Je Joue has been encouraging individuals to explore their bodies and indulge in feelings of ecstasy. We’ve taken sex toys out of a dark, shady alley and into the mainstream through beautiful design, education and the finest quality materials. If you want to experience mind blowing sensations with a luxurious difference, then you’re in the right place.

What does "Je Joue" mean?

We like to think of Je Joue as the ingenious love child of innovative British design and a sexy French ‘je ne sais quoi’ – sophisticated and elegantly naughty. Directly translated from French, our name means ‘I play’ – and we do believe that play is an extremely important part of a healthy sex life. We’re also proud to advocate for self love and cherish having the opportunity to introduce new experiences to all sexualities and genders

Get talking!

Now based in London, we’re at the heart of one of the world’s most diverse cities and at the forefront of bringing pleasure and sex into mainstream conversation. We aim to encourage open conversation and extinguish judgemental attitudes, allowing masturbation to be understood for the amazingly pleasurable thing that it is! Check out our social mission to find out more!